Public Relations professionals appreciate that newspaper coverage can be critical to the success and evaluation of any media campaign.Within any public relations or marketing campaign, it is important to illustrate to clients, the extent and nature of newspaper and magazine coverage.
The NLI PR Licence is a simple copyright licence that provides PR companies with the appropriate permission to use, copy and share newspaper and magazine content without the risk or cost of copyright infringement.
The PR licence allows PR executives to routinely supply newspaper and magazine content to clients in paper and/or digital formats, such as photocopy, or electronic copy via email.
The NLI PR Licence fee is based on the total number of staff within the organisation.
The national newspapers repertoire is included NLI PR Licence regardless. Coverage for regional newspapers, magazines and UK newspapers (paper rights only) are offered as optional selections. The licence fees are set out in the PR Licence fee schedule.
New licensees are required to pay an indemnity fee to legitimise past unlicensed copying. The indemnity fee is calculated by multiplying the current annual licence fee by the number of years in which content reproduction has previously taken place.
All clients of media monitoring organisations that engage in multiple access to electronic clippings from newspapers and magazines, either through a web-based portal or receipt by other methods of electronic delivery, must hold a valid NLI licence. An NLI Business Licence may suffice, however the NLI PR Licence provides the added authorisation to further distribute article content to clients.
Each of your clients has copyright obligations of their own and you should inform them of their licensing requirements in this regard.